The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. In this post, I tell you the characteristics of a good meta description, and how Yoast SEO can help you with it. Table of contents What is a meta description?Characteristics of a good meta descriptionHow Yoast SEO helps you write meta descriptionsWhat does the keyphrase in meta description assessment in Yoast SEO do?How to get a green bullet for the keyphrase in meta descriptionWhat does the meta description length assessment do?How to write a concise meta descriptionWhat to do if you need meta descriptions for a lot of pages?Meta descriptions for social sharing Did you get a red bullet for the keyphrase in meta description check in Yoast SEO? Read what this check does, and how to turn this bullet green. Yoast SEO also che..
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you pointers on how to think about headers and use them to improve your content. Table of contents Why use headings?Use headings to show text structureUse headings to improve accessibilityUse headings to improve SEOHow to use headings effectivelyStructuring your headingsHow to structure your headingsWhat does the subheading distribution check in Yoast SEO do?How to get a green bullet for your subheading distributionAn example heading structureAdding headingsUsing your keyphrase in the subheadings Yoast SEO can help you with the keyphrase in headings assessment How to add your keyphrase in your subheadingsHeadings in WordPress themesCheck your blog’s headings Did you get a red or an..