Email marketing vs. social media. "Email marketing is dead." "That social channel is old news." How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long. They work. This was the narrative that came on the scene when social media was just gaining popularity. Now that social media marketing is no longer new, we wanted to revisit the conversation of email marketing vs. social media, and explore how they’re different, how they’re similar, and how you can use them together to drive more awareness, engagement, and sales. Email marketing vs. social media: similarities and differences. Email marketing and social media are both fantastic channe..
In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers. “As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John. But as he went on, his meaning became more clear. “We need to organize our buyers’ behavior and create content that addresses that behavior.” Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behavior in a way that improves their marketing strategy. In this episode of The FWD: Thinking Show, Jantsch discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust, especially through email marketing. Episode summary There’s no doubt marketing has changed over the last decade, but Jantsch explains the thing that’s changed most about marketing is how people buy. The stats speak for themselves: 61% ..