Tags Google SEO
Tag: Google SEO
How to win with Google SEO
How to win with Google SEO
Google SEO This guide will walk you through the 'Quick Start' steps to take to get you up and...
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10 tips for the quality of your page
Is your page not attracting the number of people you thought it would? Or are you wondering what you can improve to get your page higher up in the search results? And to get people to stay on (and come back to) your site? There are a few things you can do to give your page a better chance at performing well. In this blog post, we’ll discuss how you can determine which pages could use some extra love and what you can do to turn them into high-quality pages! Table of contents How to determine the quality of your pageHave a look at the metricsBe aware of duplicate contentIdentify low-quality pages with Screaming FrogTips to directly improve page quality1. Decide on what you want to do with the page2. Think about search intent3. Create unique content4. Show expertise and trustworthiness5. Work on your site reputation6. Link to and from your pageTips to improve site performance7. Improve your site's speed8. Consider user experience9. Don't forget about accessibility10. Keep your ..enhance hyperlink textual content?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if they click on the link. Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context. Get Yoast SEO Premium now and you’ll also get free access to all the training courses in our SEO academy! Table of contentsWhat does an anchor text look like?Why are link texts important for SEO?Different kinds of link textLink focus keyphrase check in Yoast SEOHow to improve your anchor link texts1. Create a natural flow2. Match the link text with the content you’re linking to3. Don’t trick your readers4. Make clear the link text is clickable5. Bonus tip: put your entire keyphrase in quotes Internal links and anchor textsThis is anchor text What does an anchor text look like? Anchor text describes the article being lin..search engines in technical web optimization?
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language – which aspects you should (ask your developer to) pay attention to when working on the technical foundation of your website. What is technical SEO? Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines. Making a website faster, easier to crawl and understandable for search engines are the pillars of technical optimization. Technical SEO is part of on-page SEO, which focuses on improving elements on your website to get higher rankings. It’s the opposite of off-page SEO, which is about generating exposure for a website through other channels. Why should you optimize your site technically? Google..How to win with Google SEO
How to win with Google SEO Google SEO This guide will walk you through the 'Quick Start' steps to take to get you up and...
- Email
Create a Profitable Name-To-on Your subscribers Kind
You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA). While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!" Your call-to-action (CTA) button is the last step that stands in the way of having a thriving email audience. When building an email audience, your sign up form CTA can make or break your chances of converting website visitors into email subscribers. Your sign up CTA carries a lot of weight in the decision to subscribe, so it’s important to avoid taking shortcuts and apply the following best practices. What makes a good sign up CTA? Creating an effective sign up form is easier than you think. Here are some best practices to consider when writing the CTA for your sign up form. Button Size The size of your CTA button has an impa..Email marketing and marketing vs. Social Media
Email marketing vs. social media. "Email marketing is dead." "That social channel is old news." How many times have you heard phrases like this, pitting tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count. So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in favor of the ‘latest and greatest’ tactics and tools. But there’s a reason those older channels have been around so long. They work. This was the narrative that came on the scene when social media was just gaining popularity. Now that social media marketing is no longer new, we wanted to revisit the conversation of email marketing vs. social media, and explore how they’re different, how they’re similar, and how you can use them together to drive more awareness, engagement, and sales. Email marketing vs. social media: similarities and differences. Email marketing and social media are both fantastic channe..the New Advertising and marketing Funnel
In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers. “As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John. But as he went on, his meaning became more clear. “We need to organize our buyers’ behavior and create content that addresses that behavior.” Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behavior in a way that improves their marketing strategy. In this episode of The FWD: Thinking Show, Jantsch discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust, especially through email marketing. Episode summary There’s no doubt marketing has changed over the last decade, but Jantsch explains the thing that’s changed most about marketing is how people buy. The stats speak for themselves: 61% ..21 Artistic Email Concepts for newsletter
Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. Creative emails can include anything from videos, to podcasts, quotes and so much more. Forget about writer’s block for good with these powerful email content ideas. Try one of these 21 creative ideas for email. They’re simple, easy, and proven to work — the pros use them all the time! 1. Videos Adding video to your emails can increase click rates by 300%, according to one study from MarTech Advisor. To put that in perspective, if you average 1,000 clicks each email, adding a video would increase that to 4,000. Photographer Jared Polin shares his videos on email and social media — in fact, we spoke with Jared to hear the strategy that helped him grow his YouTube following to 1.27 million and his email list to 260 thousand subscribers. Related: Your Guide to Brainstorming Creative Video Ideas 2..
- Mobile
Internet push notifications your website
Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether. What if there was a new way to connect with the visitors and get them to your website, even those who are not comfortable giving you their email address? Wouldn't it be awesome if you could display a message directly to one of your web visitor's browsers, even when they aren't on your website? And how cool would it be to have an easy to use way to instantly add website visitors to a list without requiring them to input their email address? With web push notifications, all of the great stuff I mentioned above can become reality. In one click, they can be added to ..Bulk SMS from PC
Bulk SMS from PC Bulk SMS from PC - Send free text messages around the world With SMS messages from PC, you can send free text...Cellphone Quantity Internet Extractor
Phone Number Web Extractor Phone Number Web Extractor Phone/mobile/fax numbers from the internet/web by many popular search engines like (BING, GOOGLE, YAHOO, ALTAVISTA, ASK.com, etc.)....Cute Web Phone number Extractor
Cute Web Phone number Extractor Cute Web Phone number Extractor It extracts valid phone, fax, and phone numbers from search engine websites and files. It...
- Video
Energetic Presenter
Active Presenter Active Presenter Create e-learning screens and contents. All kinds of tools needed to log in. Screen recording, software guides, video editing, e-learning games,...Live Event Blaster
Live Event Blaster Pro Live Event Blaster This product permits you to right away make, plan and live stream many Live Events with the press...Learn how to use headings in your website
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you pointers on how to think about headers and use them to improve your content. Table of contents Why use headings?Use headings to show text structureUse headings to improve accessibilityUse headings to improve SEOHow to use headings effectivelyStructuring your headingsHow to structure your headingsWhat does the subheading distribution check in Yoast SEO do?How to get a green bullet for your subheading distributionAn example heading structureAdding headingsUsing your keyphrase in the subheadings Yoast SEO can help you with the keyphrase in headings assessment How to add your keyphrase in your subheadingsHeadings in WordPress themesCheck your blog’s headings Did you get a red or an..
- Affiliate
Internet push notifications your website
Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether. What if there was a new way to connect with the visitors and get them to your website, even those who are not comfortable giving you their email address? Wouldn't it be awesome if you could display a message directly to one of your web visitor's browsers, even when they aren't on your website? And how cool would it be to have an easy to use way to instantly add website visitors to a list without requiring them to input their email address? With web push notifications, all of the great stuff I mentioned above can become reality. In one click, they can be added to ..How to win with Google SEO
How to win with Google SEO Google SEO This guide will walk you through the 'Quick Start' steps to take to get you up and...Commission Jacker
Commission Jacker Commission Jacker allows you to legally and ethically pull thousands of leads away from the best internet sites and direct them directly to...Optimize product images to your on-line retailer
Product images can make or break your online shop’s success. You can hire the best designer in the world to create a killer design, but when images are bad, sales will be bad. It’s the first thing a customer will look at. In this post, we’ll go over a number of things you need to consider when adding product images to your e-commerce site. Table of contentsThe importance of good imagesNot just for people, but for machines as wellProduct images set a moodQuality of your product imagesAbility to zoomAny color you want as long as it is blackAlternate views or productsTo wrap things up The importance of good images Over the years, there’ve been many studies that show the online consumer values high-quality product images. Customers trust credible online stores to have a way to view or experience the product online. They want to see product in all available colors and from all different angles. Online shoppers can’t touch the product so they have get everything they need from your descript..
- website
Internet push notifications your website
Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether. What if there was a new way to connect with the visitors and get them to your website, even those who are not comfortable giving you their email address? Wouldn't it be awesome if you could display a message directly to one of your web visitor's browsers, even when they aren't on your website? And how cool would it be to have an easy to use way to instantly add website visitors to a list without requiring them to input their email address? With web push notifications, all of the great stuff I mentioned above can become reality. In one click, they can be added to ..How to Optimize Your Video Campaigns for Mobile
You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. There are many tactics at your disposal when optimizing your videos for various device screen sizes and in this post I’ll outline how you can enhance your video viewing experience, no matter what device your audience uses. Why you need to design video landing pages for mobile While destination sites like YouTube and Vimeo are already fit for mobile when it comes to video player size, if you’re serious about video marketing, you know that YouTube is only a small part of a larger video strategy and you’ll need to drive folks to your own, optimized site to convert. Since YouTube mobile lacks annotations and adds a bit of friction for viewers to read comments and look at the video desc..Find out how to A/B Check your Advertising
“Let’s A/B test that.” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t argue with that. And you can’t argue this either: whether you’re writing email subject lines, website copy, or video content, you want the best possible content solution to be the one in front of your prospects. Yeah you do. Which is why we A/B test. A/B testing, also known as split testing, is a marketing experiment that involves comparing two versions of something to determine which one produces better results. Fundamental Components to Any A/B Test This approach to testing content and design attributes has been known to drive some pretty compelling results, but that all assumes one thing: that it’s done correctly. The three keys to running an A/B test (of any sort) that’s accurate and will therefore drive long term re..How to win with Google SEO
How to win with Google SEO Google SEO This guide will walk you through the 'Quick Start' steps to take to get you up and...
- Social media
How to Optimize Your Video Campaigns for Mobile
You’ve heard it again and again – multi-device optimization is no longer a “nice to have” for your marketing campaigns. Your audience expects a great experience no matter how they choose to engage with your content, so you should be prepared to present your video marketing campaigns on all mobile devices. There are many tactics at your disposal when optimizing your videos for various device screen sizes and in this post I’ll outline how you can enhance your video viewing experience, no matter what device your audience uses. Why you need to design video landing pages for mobile While destination sites like YouTube and Vimeo are already fit for mobile when it comes to video player size, if you’re serious about video marketing, you know that YouTube is only a small part of a larger video strategy and you’ll need to drive folks to your own, optimized site to convert. Since YouTube mobile lacks annotations and adds a bit of friction for viewers to read comments and look at the video desc..Find out how to A/B Check your Advertising
“Let’s A/B test that.” You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t argue with that. And you can’t argue this either: whether you’re writing email subject lines, website copy, or video content, you want the best possible content solution to be the one in front of your prospects. Yeah you do. Which is why we A/B test. A/B testing, also known as split testing, is a marketing experiment that involves comparing two versions of something to determine which one produces better results. Fundamental Components to Any A/B Test This approach to testing content and design attributes has been known to drive some pretty compelling results, but that all assumes one thing: that it’s done correctly. The three keys to running an A/B test (of any sort) that’s accurate and will therefore drive long term re..Social Visitors Commando
Social Traffic Commando Social Traffic Commando What if you could have your own copy of ADR Social but with unlimited accounts, you can control for...iGramTool Instagram
iGramTool Instagram iGramTool Instagram Are you still creating Instagram accounts manually? If you are serious about your Instagram marketing strategy, you should try our tool On...
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Tag: Google SEO
EDITOR PICKS
Create a Profitable Name-To-on Your subscribers Kind
You’ve poured your heart into creating the perfect incentive to attract subscribers and build your email list. Now the only thing between you and greatness is your sign up form call-to-action (CTA).
While there are several key components that go into creating an effective sign up form, one of the most critical is that little button that screams, “Click me!"
Your call-to-action (CTA) button is the last step that stands in the way of having a thriving email audience.
When building an email audience, your sign up form CTA can make or break your chances of converting website visitors into email subscribers.
Your sign up CTA carries a lot of weight in the decision to subscribe, so it’s important to avoid taking shortcuts and apply the following best practices.
What makes a good sign up CTA? Creating an effective sign up form is easier than you think. Here are some best practices to consider when writing the CTA for your sign up form.
Button Size The size of your CTA button has an impa..
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