“Let’s A/B test that.”
You hear it over and over because, according to Steelhouse, A/B testing is the most used testing method for improving conversion rates. And ya know why? Because it works. Obama himself raised an extra $61 million due to A/B testing. You can’t argue with that.
And you can’t argue this either: whether you’re writing email subject lines, website copy, or video content, you want the best possible content solution to be the one in front of your prospects. Yeah you do.
Which is why we A/B test. A/B testing, also known as split testing, is a marketing experiment that involves comparing two versions of something to determine which one produces better results.
Fundamental Components to Any A/B Test This approach to testing content and design attributes has been known to drive some pretty compelling results, but that all assumes one thing: that it’s done correctly. The three keys to running an A/B test (of any sort) that’s accurate and will therefore drive long term re..
Life isn’t cheap – even for those of us who live in the Land of the Free.
However, we often place exuberant amounts of pressure on ourselves to earn (and spend) far more than is necessary. We work lo..
Headings help users and search engines to read and understand text. For example, they act as signposts for the readers and make it easier for them to figure out what a post or page is about. Headings also define which parts of your content are important, and show how they’re interconnected. Here, we’ll give you pointers on how to think about headers and use them to improve your content.
Table of contents Why use headings?Use headings to show text structureUse headings to improve accessibilityUse headings to improve SEOHow to use headings effectivelyStructuring your headingsHow to structure your headingsWhat does the subheading distribution check in Yoast SEO do?How to get a green bullet for your subheading distributionAn example heading structureAdding headingsUsing your keyphrase in the subheadings Yoast SEO can help you with the keyphrase in headings assessment How to add your keyphrase in your subheadingsHeadings in WordPress themesCheck your blog’s headings Did you get a red or an..