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the New Advertising and marketing Funnel

In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct Tape Marketing — said something that could shock a lot of marketers. “As marketers, we’re not in charge of getting people to buy from us or creating demand,” said John. But as he went on, his meaning became more clear. “We need to organize our buyers’ behavior and create content that addresses that behavior.” Jantsch created the concept of The Marketing Hourglass™ to explain how marketers can organize their buyers’ behavior in a way that improves their marketing strategy. In this episode of The FWD: Thinking Show, Jantsch discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust, especially through email marketing. Episode summary There’s no doubt marketing has changed over the last decade, but Jantsch explains the thing that’s changed most about marketing is how people buy. The stats speak for themselves: 61% ..

Internet push notifications your website

Every blogger knows growing a list of engaged followers takes time and effort. Even if you have a loyal readership, growth plateaus are not uncommon. If you find yourself in a growth rut, you may need to jump-start your interactions with your readers. You could develop awesome lead magnets or other incentives to entice them to give you their email address. Or you could try a different approach altogether. What if there was a new way to connect with the visitors and get them to your website, even those who are not comfortable giving you their email address? Wouldn't it be awesome if you could display a message directly to one of your web visitor's browsers, even when they aren't on your website? And how cool would it be to have an easy to use way to instantly add website visitors to a list without requiring them to input their email address? With web push notifications, all of the great stuff I mentioned above can become reality. In one click, they can be added to ..

How to win with Google SEO

How to win with Google SEO Google SEO This guide will walk you through the 'Quick Start' steps to take to get you up and...

Commission Jacker

Commission Jacker Commission Jacker allows you to legally and ethically pull thousands of leads away from the best internet sites and direct them directly to...

webinar information in web optimization 2021

It’s December, the last month of the year and that means that we’ve also had our last webinar of 2020. In this month’s edition, our SEO experts Joost de Valk and Jono Alderson discuss the latest in Google, Facebook, WordPress and other SEO news. To give some spoilers, you can expect to hear more about the importance of mobile optimization and the release of WordPress 5.6! Watch the webinar right here or read the highlights of our SEO news webinar in December 2020. Watch the December 2020 SEO news webinar In case you’ve missed this edition of our monthly webinar, or if you simply want to rewatch it, you can do so right here. It’s about 45 minutes long, and this is including a few interesting questions at the end. If you simply want to read the highlights, you can find those in the blog post below. Enjoy and don’t forget to join us for our next webinar on January 26, 2021! What’s new with Google? True to form, Google has lots of news for us this month. Most importantly, there was the ..

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